Computers, and therefore robots, communicate using the simple language of binary - a series of 1s and 0s arranged in a universally-accepted code. In roboworld™, binary is highlighted by a series of flashing lights presenting the code for Isaac Asimov's Three Laws of Robotics.
Asimov, one of the earliest and most prolific science fiction and fantasy writers, created these laws to govern a fictional world where robots and humans live side by side. In roboworld™, robots and humans mingle, bathed in the glow of the Three Laws of Robotics: